Lily Arkwright, a leading ethical jeweller specialising in sustainable lab-grown fine jewellery, has announced the opening of its new showroom in Birmingham.

With a focus on ethical practices, including lab-grown diamonds, moissanites, and ethically sourced coloured gemstones, Lily Arkwright has established itself as a pioneer in bringing sustainable fine jewellery to the UK.

Lily Arkwright, born in Manchester and known for its current showroom in Didsbury, has been at the forefront of ethical jewellery innovation. The brand introduced its moissanite and lab diamond collections several years ago, paving the way for ethical choices in fine jewellery. The decision to expand follows sustained demand and the success of its London showroom, opened in 2023.

Significant Expansion Milestone

The new Birmingham showroom, opening in February 2024, will be strategically located in the renowned Mailbox development. Situated in the heart of the city, Mailbox is the UK’s largest mixed-use destination outside of London, offering an ideal landmark showroom. Recognised as one of Birmingham’s best breathing spaces, Mailbox provides accessibility to canal-side dining and premier retail and leisure amenities, creating an exclusive sense of community for Lily Arkwright’s clients.

The Birmingham showroom launch represents a crucial milestone in Lily Arkwright’s expansion strategy. After meticulous planning, the brand is experiencing an enthusiastic response to this significant step, with record appointment bookings.

Philip Dawson, Managing Director of Lily Arkwright, expressed his excitement, saying, “We’re really thrilled to launch our Birmingham Showroom; it’s been an integral part of our 5-year growth agenda as we continue our expansion plans. Birmingham is a city like no other, with such an amazing retail scene, and we’re really proud and honoured to be able to service our Birmingham clients.”

Ethical Jewellery in the Midlands

Lily Arkwright’s expansion to Birmingham underscores the growing demand for ethical and sustainable choices in fine jewellery. The new showroom, strategically located in the bustling Mailbox development, is poised to provide Midlands customers with access to high-quality, ethically sourced jewellery. As Lily Arkwright continues its innovative approach to ethical jewellery, the Birmingham showroom marks a significant chapter in the brand’s journey.