Mod Op, a full-service digital marketing agency, has announced the launch of Getting Digital Done, a detailed guide on digital transformation driven by artificial intelligence (AI) and data.
The book, authored by Mod Op’s leadership team—Eric J. Bertrand, CEO, Jonathan Murray, Chief Strategy Officer, and Len Gilbert, EVP and head of Mod Op Strategic Consulting – offers practical strategies for businesses looking to navigate the complexities of technology-led change in today’s fast-evolving digital landscape.
With its roots in supporting organisations across industries such as entertainment, pharmaceuticals, manufacturing, and publishing, Mod Op Strategic Consulting has been a trusted partner in technology-based transformation since 2014. The agency’s expertise is reflected throughout Getting Digital Done, making it a comprehensive guide for business leaders aiming to thrive in the digital age.
“We all understand the urgency of digital transformation, but leading this change effectively can be challenging,” said Eric J. Bertrand, CEO of Mod Op. “Getting Digital Done fills this critical knowledge gap by distilling our experience into actionable strategies, empowering leaders to guide their organisations through digital change. It’s an essential playbook for creating resilient, future-ready organisations.”
Navigating the Path to Digital Transformation
In an era of rapid technological change, Getting Digital Done addresses the broader aspects of digital transformation. The book highlights that the journey is not just about adopting new technologies but involves rethinking operations, engaging employees, and developing strategic plans that align with an organisation’s digital goals.
Jonathan Murray, Chief Strategy Officer of Mod Op, also underscored this point. “Many CEOs think AI adoption and digital transformation are simply about updating technology, but it’s really about rethinking how your organisation works. Getting Digital Done demonstrates our ability to help companies understand that the real challenge lies in navigating organisational change, not just implementing new software.”
The book places a strong emphasis on the importance of understanding the human aspect of transformation. While AI and digital tools play a pivotal role, the success of such initiatives often hinges on operational change and ensuring that employees are fully engaged and aligned with the company’s digital vision.
Experience Over Traditional Consultancy
One of the key themes explored in Getting Digital Done is the difference between traditional consulting models and real-world experience. The authors note that many CEOs have become frustrated with consultants who lack practical experience in managing digital transformation. Instead, the book advocates for leaders to work with experienced operators who have successfully navigated digital change in various sectors.
“In the book, we make it clear that success in digital transformation is less about the technology itself and more about gaining buy-in from the people tasked with executing it,” explained Len Gilbert, EVP and head of Mod Op Strategic Consulting. “This approach gives leaders a more practical, agile framework for driving transformation.”
Getting Digital Done will be available for preorder on October 2nd and can be purchased from October 14th through Amazon, major online retailers, and select bookstores.
